Big Idea

Big Idea: what is it and how to define?

Achieving prominence in the market and attracting customers are some of the goals of those who work in the broad field of digital marketing. This requires not only in-depth knowledge of the target audience and the product or service but also detailed planning guided by a big idea.

It is evident that to gain visibility, it is necessary to impact both the public and the market, whether it is arousing emotions or developing extraordinary products and services. In all cases, the business proposal needs a big idea that attracts attention and is creative. At the same time, it must be clear enough for the public to identify the product and want to purchase it.

Do you want to understand what a big idea is and how to define it? Read on.

What is big idea?

The big idea is the essence of the business, that is, it is what in a few words conveys the project’s proposal and gives greater meaning to sales letters, as it links all marketing steps to a single concept. This concept is fundamental for any company’s digital marketing, as it is responsible for guiding and inspiring the creation of sales strategies.

Thus, without a big idea as support, the company’s image and the performance of other planning items are compromised, and may even sound superficial and generic in front of the public.

How to define a big idea

Now that you know what the big idea is and how it works, let’s teach you how to define it. We suggest four steps to define it, they are:

  1. Think of something original: In this step, develop the framework for your big idea. One way to come up with an original idea is to brainstorm all of your ideas and then drill down to the ones that have the most potential;
  2. Mention a differential: what characteristic sets you apart from your competitors? What do you have and no one else has? At this stage, think about the qualities that make your business unique;
  3.  Working on your avatar’s emotions: in this step, try to generate identification. This can be done by telling a story of your resilience or one of your clients. Don’t be afraid to work on the emotional side and captivate your audience’s sympathy;
  4.  Define the promise: Now that you’ve attracted your customer’s attention and emotions, tell them how you’re going to solve their problem.

What does it take for a big idea?

Defining the big idea should be one of the first steps in planning a project since it is essential to understand some key points to build the concept that will be responsible for the good sales performance of a business. Several factors can be considered when developing it. But, regardless of the resource used, the end result must be effective, fulfilling its function with the sales letter.

A successful big idea must convey its originality in a strong, simple message. However, it is capable of attracting public interest and staying in people’s minds for a long period of time.

Creativity and innovation are also characteristics that contribute to making the speech more persuasive. Furthermore, it is essential to awaken the customer’s emotion, arousing curiosity and desire, as the emotional connection is one of the strongest human responses and, consequently, a valuable ally of big ideas.

Remembering that it is the relationship built between all these aspects that will transmit the message in a natural way, highlighting the benefits and qualities of the product or service.

Big idea for a digital business

Defining the concept of a project in just one sentence is more challenging than it sounds, especially when ideas do not arise spontaneously and you still have to face increasingly fierce competition in the market. Therefore, it is necessary to collect information about the market and about consumers, in addition to investing in tools that help in this creation process.

A successful online business has a big idea behind it. Thus, it is necessary to master knowledge and tools that, guided by the great idea, help to achieve a profitable product.

Therefore, the Spark Start program offers all the necessary training for the full domain of digital business, presenting the fundamentals of digital marketing, inbound marketing, content marketing, social networks, blog, email marketing, sales funnel, traffic, branding, and performance, among others.


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